Top 5 Fashion Games Performance in France, Q2 2021

The second quarter of 2021 saw intriguing trends among the top five fashion game apps in France on a unified platform. Here’s a detailed look at their performance:

Hair Challenge by Rollic Games had a notable quarter. Weekly downloads started high with 109K in mid-April, peaking at 170K in early May, and then gradually declined to around 76K by the end of June. Weekly revenue saw a significant rise in June, reaching approximately $37 in the first week and $22 in the last week of the month. Active users showed a substantial increase, starting at 9.5K in early April and peaking at 391K in mid-May, before stabilizing around 259K by the end of the quarter.

Project Makeover from Magic Tavern, Inc. demonstrated consistent performance. Weekly downloads peaked at 95K in mid-April but dropped to around 38K by the end of June. The app's weekly revenue started at approximately $113K in early April and ended at $79.5K in late June. Active users remained relatively stable, fluctuating between 284K and 305K throughout the quarter.

Bag to Fit by Voodoo showed a strong performance post-launch in May. Weekly downloads surged to 147K in early June and remained robust, ending at 105K in late June. Weekly revenue followed a positive trend, starting at $19 and increasing to $46 by the end of June. Active users mirrored this growth, rising from 5.3K in mid-May to 214K by the end of June.

Shoe Race from BoomHits sp. z o.o. had a varied quarter. Weekly downloads peaked at 138K in early April but declined sharply to 1.8K by the end of June. Revenue remained minimal, with the highest weekly earnings at $25 in early April. Active users started at 48K in late March, peaked at 222K in mid-April, and then decreased steadily to around 15K by the end of June.

Lastly, DIY Makeup by Crazy Labs saw fluctuating performance. Weekly downloads ranged from a high of 88K in early April to 35K by the end of June. Though the app did not generate any revenue during this period, active users showed an upward trend, starting at 151K in late March and climbing to 133K by the end of June.

For more insights and detailed data, visit Sensor Tower.